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Wagg is the leading UK value manufacturer of quality dry pet food.

At Wagg we care passionately about the health of your pets and so Wagg produce high quality pet foods, using quality ingredients at the best possible value.

Our complete pet food diets are packed full of vitamins, minerals and nutrients to help keep your pet feeling fit and healthy, as well as carefully selected wholesome ingredients. These help promote healthy teeth and bones, shiny coats, supple skin and a healthy gut - key benefits that you would expect from a quality dry pet food.

For your pet dogs we produce a range of complete dry dog food, tailor made for your dog’s important life stages. Wagg Complete Puppy food will help your puppy get the best start in life before moving onto one of our complete dry adult diets. Wagg also produces more specialist diets; for more active dogs, there is a range of working dog food; for older dogs Wagg Complete Senior dog food contains Glucosamine and Chondroitin to help promote supple joints and L-carnitine which may help with weight control in less active dogs. Finally for dogs with specific dietary requirements, Wagg Complete Sensitive dog food contains no added wheat or wheat gluten.For the times when a complete balanced diet isn’t quite what you are looking for, Wagg produces a full range of semi moist treats and crunchy biscuits for dogs. Whether training your dog, rewarding your puppy or simply wanting a tasty biscuit treat, Wagg delicious dog treats are the ideal training aid or reward.

At Wagg, we don’t use any artificial colours or flavours in any of our pet food and we appreciate that different pets have different nutritional requirements  Our nutrition team ensures that all Wagg pet foods are tailored to specific species ensuring your pets’ nutritional needs are fulfilled.