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At Applaws, making pet food matters, that’s why we pride ourselves on creating cat and dog foods that are 100% natural.

We are passionate about what we do and we have a strict set of values that we guarantee we’ll stick to when we’re developing our food:

We will never create fancy packaging with images of ingredients thatblatantly don’t represent anything that is inside

Use animal derivatives, fillers or gratuitous sweeteners or flavourings

Use cheap and unnecessary additives such as cereal or grains to fill out our dry food

Create marketing jargon to justify the formulation of our food

Use misleading descriptions to hide the truth about the contents of our products - if it says Chicken and Rice, Chicken will be the main ingredient - simple

We promise to only use the finest cuts of breast meat or fish fillet

Only use the highest level and quality of meat protein

Only ever use the ingredients listed, nothing more, and nothing hidden

Only ever be true to our word

We are so confident in the quality of the ingredients we use that we are happy for you to see them.

That’s why we have created the world’s first see-through cat and dog pouches with a window so that you can see exactly what’s inside before you buy.

The images that we use on our packaging are pictures of the food inside, not created on a computer and or retouched to make them look delicious.

Applaws only sources its ingredients from natural and sustainable resources. We won't scrimp and we won’t settle for anything but the best.

If the quality is this good, why hide it?